Tornado has been manufacturing and supplying wire fencing to the agricultural, equine and industrial sectors for more than 30 years.
To produce a powerful new brand position for Tornado which would raise their profile, leverage the company’s strengths, differentiate them from their competitors and inform all marketing and PR collateral going forward.
The new branding has resulted in greater sales and better product awareness in the market. It has also acheived stronger relationships with resellers via the Partner Programme which was established to provide ongoing marketing support. The website has lead to increasing success in the export markets, resulting in the need for 3 new websites and accompanying collateral in French, German and Latvian.