The Smallpeice Trust is an independent, educational charity which promotes engineering to young people of all abilities and backgrounds.
To fill the new courses, and to challenge negative perceptions of a career in engineering.
We created the new strapline ‘Big things happen with The Smallpeice Trust’ and launched a campaign to 899 schools at the end of September 2006. This took just 5.5 weeks from conception to delivery for collateral and another 8 weeks for the website. After implementing the new brand and accompanying marketing collateral, The Smallpeice Trust experienced an increase in applications of 477%, with some courses being heavily oversubscribed. The Smallpeice Trust had very positive feedback from both schools and parents on their new corporate ID, which is now perceived as ‘exciting’ and ‘young’.
The Drum S.W.O.T Award
Best design strategy 2007