The Belfry wanted to refresh its brand and raise awareness of the different elements of its offering. We began by updating the iconic logo to make it sharper and more modern.
We then developed six sub-brands representing the main strands of the business: escape, play, dine, meet, revive and shop. These sub-brands were used as the basis for a new suite of literature, comprising oversized and A5 brochures in uncoated paper stock.
The brochures incorporate stunning full-bleed photographs of the courses and facilities coupled with aspirational copy describing the most famous moments in The Belfry’s golfing history. A page containing the six sub-brands appears at the beginning of each of the brochures to help cross-sell the different elements of the resort’s offering.