Recycle Right
A series of fun engaging characters for this consumer advertising campaign to raise awareness of non-recyclable materials for the following London Boroughs:
Hammersmith and Fulham
Lambeth
Wandsworth
Royal Borough of Kensington and Chelsea
We wanted maximum stand out that would appeal to all ages. Also due to the high proportion of non-english speaking residents we needed the message to work with minimal, simplistic wording that a child could understand.