Nanoprotech’s brief was to promote their bicycle lubrication and maintenance range of products in the UK, which was already being marketed to 50 regions globally. Our remit was to position the Nanoprotech product as an essential for biking enthusiasts, from the everyday commuter to the hardcore dirt-bike rider. We needed to create a new brand identity, including a product name, fresh new website and other marketing collateral designs. As a result Nanoprotech Cycle was born.