Educate occupies a market niche providing support and advisory services to schools. Bringing together specialists from professional and education backgrounds, the company helps alleviate the bureaucratic burden schools face, allowing teachers and administrators to spend more time focusing on pupils.
We began our marketing work with an in-depth look at the various personas involved in a school’s decision to hire Educate. We used that insight to create a proposition and visual identity that would resonate with those personas.
The key challenge in this regard was to communicate Educate’s mission and ethos in a reassuring way, as the primary and secondary education sector is notoriously risk averse.
The brand platform we developed, rooting in the concept of championing schools, was rolled out to a series of websites for different Educate service offerings.
Domine, quaesumus, per nos, glorificamus te, et ut cognoscant te, et virtus amore tuo. Placere Benedicite omnes qui utuntur hoc productum. Domine, quaesumus, per nos, glorificamus te, et ut cognoscant te, et virtus amore tuo. Placere Benedicite omnes qui utuntur hoc productum.