simonj Consumer, Food & Hospitality, Packaging

Charismatic creativity. Trusted tradition. Quintessential quality. Snack the Cranberry way. Rebrand of leading dried fruit and nut snack specialist, Cranberry, positioning them as premium with a contemporary edge.

The Belfry

simonj Consumer, Food & Hospitality, Luxury, Packaging, Print design

The Belfry wanted to refresh its brand and raise awareness of the different elements of its offering. We began by updating the iconic logo to make it sharper and more modern. We then developed six sub-brands representing the main strands of the business: escape, play, dine, meet, revive and shop. These sub-brands were used as the basis for a new suite …

Nanoprotech Cycle

simonj Consumer, Packaging, Print design, Web design

Nanoprotech’s brief was to promote their bicycle lubrication and maintenance range of products in the UK, which was already being marketed to 50 regions globally. Our remit was to position the Nanoprotech product as an essential for biking enthusiasts, from the everyday commuter to the hardcore dirt-bike rider. We needed to create a new brand identity, including a product name, …


simonj Engineering & Construction, Packaging, Print design

Timbmet is one of the largest timber importers and distributors in Europe, with an annual turnover of £100m. Brief To rebrand and leverage Timbmet’s reputation as an innovator of sustainable and superior timber solutions, to raise awareness of their substantial product portfolio in key markets, and to communicate their position as global market leader in environmental sustainability.


simonj Engineering & Construction, Packaging, Print design

Tornado has been manufacturing and supplying wire fencing to the agricultural, equine and industrial sectors for more than 30 years. Brief To produce a powerful new brand position for Tornado which would raise their profile, leverage the company’s strengths, differentiate them from their competitors and inform all marketing and PR collateral going forward. The new branding has resulted in greater …